Written Copy

Users visiting our website are doing so for a reason. Text should be easily scannable to help users find information quicky.  

Text needs to be concise, clear, and written specifically for use on the web. Write information in short phrases or paragraphs using uncomplicated language. Use headings, lists, and clear sectioning of content to improve scan-ability and retention. 

See the Federal Plain Language Guidelines outlined on plainlanguage.gov for additional information about formatting written language on the web. 

Under certain circumstances, the Institutional Marketing Team may outline unique requirements and guidelines for such content to satisfy a unique purpose or objective. Assistance from the Institutional Marketing team can be provided for copywriting. 

Under no circumstances should copyrighted content be published to the website without explicit permission from the owner of the content in question. 

See the Central Brand Guide for more information on written content.